


LEE BOUTET
TOY DESIGN | ILLUSTRATION | CONCEPT DESIGN

Wicca Academy
Fashion Doll Line Concept By Lee Boutet


Wicca Academy is a doll line primarily aimed towards girls ages 8-14 and can also be enjoyed by adult collectors.
These dolls and their story focus on celebrating what makes individuals unique while also bringing people of different backgrounds together. This line teaches young girls about new cultures and people through the lens of a magic filled world.
With an extremely colorful cast of young Wicca to follow, children will learn the importance of honesty, kindness, and most importantly friendship.



Emi Tang
Age: 16
Magic: Dark Arts
Despite her appearance and interest in dark magic, Emi is known for her lighthearted and kind personality.
She will always go out of her way to make sure her friends are happy by giving handmade gifts and gadgets.
Emi has a naturally rebellious spirit, which tends to get her into trouble, but she can always count on her friends to help her find her way.













Playline Ideation

In honor of Wicca Academy's mascot, the endangered Opalite Scarab, the students have adorned themselves with insect themed couture for this year's school spirit event.


Spotted Lanternfly

Red Flower Scarab

Rosy Maple Moth



Purple Pinktoe Tarantula
